The Listing Subscription (and Legacy Boost), Explained for SaaS Sellers

Creating an account, building the listing, and saving it as a private draft costs nothing. Nothing is published and no one is charged while you refine your positioning, asking price, or buyer brief.

Publishing requires an active listing subscription: $29 for the first month, then $39/month until canceled, plus any applicable taxes. The subscription is what puts the listing in front of buyers, so make the evidence complete before you start it: a clear product story, honest metrics, screenshots, included assets, and a transfer plan.

An active subscription publishes the listing — in the marketplace for a public listing, or as a shareable unlisted link if you chose unlisted visibility. It cannot promise inquiries, offers, or a sale, and it does not include buyer-email placements or a fixed amount of traffic.

You can cancel at any time from the Stripe billing portal. A canceled subscription stays active until the end of the period you already paid for, and the listing stays available for that paid interval. If the subscription lapses, the listing is hidden until you resume.

Listings published before the mandatory listing subscription keep their existing entitlement and stay live without a subscription. For those legacy listings only, Listing Boost remains an optional sponsored-visibility subscription with the same $29 first-month, then $39/month pricing.

A new listing does not need a separate Boost purchase: its listing subscription already publishes it, and sponsored placement is not included or promised for any listing.

Track the path from listing view to saved listing, message, and offer. Compare periods fairly, accounting for seasonality and changes to the listing. A higher view count is useful only when the downstream conversations improve.

Do not describe a listing subscription as a guarantee of an offer or a sale. Clear expectations protect buyers, sellers, and the long-term trust that makes a marketplace work.