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Valuation Estimator · Free · No Sign-up

What is your SaaS actually worth — not what a broker tells you.

Drop your numbers. Our model benchmarks against 500+ closed acquisitions on UnicornMarket, applies the same multiple framework professional buyers use, and returns a defensible range instantly.

532
Closed deals benchmarked
±9%
Median accuracy vs. final close
1,800
Founders valued / month
● Numbers never stored · ● No account · ● No sales call unless you ask
Live estimate · sample data
CALCULATING
Average estimate
$1.2M
LOW$932KHIGH$1.48M
ARR multiple
5.4×
Band
Healthy
Updates as you fill the form below ↓
01 ·
Your business
Buyers want context. Category + audience determines which peer group we benchmark against.
Product name
Category
Primary customer
Years in market
yrs
Team size (incl. founders)
people
Cash runway
months
02 ·
Financials
MRR is the anchor. Margin tells us how much of every dollar reaches the bottom line.
MRR· Monthly recurring revenue
$
ARR· Annual recurring revenue
$
Net margin· Net profit / revenue, last 12 mo
+32%
-20%•70%
Historical ARR (auto-extrapolated)
2024
$9,512
2025
$46K
2026
$221K
Auto-extrapolated from MoM growth rate
03 ·
Growth & retention
Two metrics buyers obsess over. They drive most of your multiple.
MoM growth (last 6 months)
+14%
-5%•45%
Monthly gross churn
3.2%
0%•20%
Net revenue retention· Including expansion
108%
70%•160%
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Why this calculator

Most calculators give you a number. This one gives you a defensible one.

◉ Us
UnicornMarket Estimator
  • Built on actual closed deals on the platform
  • Updates weekly with new comps
  • Free, no sign-up, no sales pitch
◯ Them
Generic ARR × multiple calculators
  • Fast
  • ✕Hard-coded multiples
  • ✕No comparable deals
  • ✕No risk adjustment
◯ Them
Broker valuations
  • Human review
  • ✕Conflict of interest (commission on inflated price)
  • ✕7–14 day turnaround
  • ✕Pressure to list with them
Want a second opinion?

Talk to a UnicornMarket valuation lead — 20 minutes, free.

We'll review the inputs with you, pull 3–5 hand-picked comparables from our closed-deal database, and tell you (honestly) whether now is the right time to list — even if the answer is no.

● No sales pitch · ● No commitment · ● Run by former founders
NV
Naomi V. · Head of valuations
180+ SaaS deals closed · ex-FE Intl., ex-Acquire
“The estimator gets you 90% of the way there. The other 10% is reading retention curves and knowing which buyers are actively writing checks this quarter. That's what the call is for.”
Slots / week
14
Avg. wait
2 days
Founder NPS
92

Now go do something with the number.

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